There is imagery in this video that is drawn from all over the place. Conspiracy theory is another thing entirely, and seems to me to be about projecting pre-existing beliefs and desperately looking for things that confirm them.
One of the great things about music videos are they can be enjoyed purely visually-it doesn’t need to mean anything or make any sense. They don’t always want or need things to be spelt out for them. However, I’ve always felt that the viewing public was, in general, extremely visually literate. I think when you’re dealing in abstract imagery people are going to want to draw lines between things and make sense of it. I’m aware of the stir the video has caused and what people are saying. What are your thoughts about such talk and why do you think music fans are so quick to believe a conspiracy narrative? There’s been a lot of talk about Jay’s video containing Freemason imagery such as the horned animal head, an eagle and skull. But also, I wanted to make a video that appealed to hip-hop fans. It was going to be radical almost by default because the hip-hop video is an oddly conservative genre…it seems more stuck in its message than other types of music videos. Sam Brown: It was important to ignore the fact that it was a hip-hop video, and simply make a video. VIBE: When you were first approached about directing Jay-Z’s “On To The Next One” did you feel you had to shoot the video differently considering it was hip-hop? After all, the man directed Jay’s avant-garde statement. Was Jigga a Freemason? Was the clip backed by the all-powerful Illuminati? And just how in the hell did Jay get the new Jaguar XJ before it even hit the U.S.? Award-winning UK-based video director Sam Brown, the visionary behind clips for Corinne Bailey Rae (“Put Your Records On”), James Blunt (“You’re Beautiful”) and the Foo Fighters (“Wheels”), has the answers to all those questions and more.
When Jay-Z’s “On To The Next One” video premiered New Year’s Eve, the black-and-white clip, with its ominous images of animal horns, crucifixes, and skulls, sparked a barrage of conspiratorial questions. Exclusive: “On To The Next One” Director Sets The Record Straight
0 kommentar(er)
